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In the autumn of 1973, Wayne Bickerton, then head of A & R at Polydor Records, gathered together several top session musicians and singers at Landsdown Studios in Holland Park, London, to record four songs, three of which were later to become international hits for the then ‘unconceived’ and therefore 'unheard of’ Rubettes.
Polydor, convinced of the potential of one of those songs, conclude that a certain magic had been captured in the demo and decided to release it there and then, but as an Artiste or Group didn’t exist as such, one had to be found to promote the record.
It seemed obvious to Wayne Bickerton, who wrote the songs with co-writer Tony Waddington, that some of the guys who actually played and sung on the record should be approached first, and that to consolidate the image, the sound they conveyed they were given the name ‘The Rubettes’.
And so it was that John Richardson, Alan Williams & Pete Arnesen along with Mick Clarke, Bill Hurd & Tony Thorpe achieved the coveted No 1 spot in the U.K. charts in May 1974 with there first single Sugar Baby Love.
Sceptics would say shortly afterwards that their whirlwind rise to the top was primarily due to their uniquely flamboyant image and wouldn’t last, but their incredibly distinct vocal sound had made its mark and for whatever reason the British public had taken The Rubettes to their hearts, the ‘Legend’ was born and history was to eventually show that ‘Sugar Baby Love’ would attain the status of ‘classic’.
Within months this phenomenal success was repeated virtually Worldwide and before long The Rubettes found themselves riding on the crest of a wave after a succession of hits in Europe and further afield such as Australia and Japan.
Hits which included two more songs from that first session in 1973, namely Tonight and Juke Box Jive.
Within a year however, during which time The Rubettes completed their first U.K. tour and countless T.V. appearances worldwide, they were reduced to five when Pete Arnesen, the only American in the group, elected for personal reasons to leave - he wasn’t replaced.
Pete was followed a few hits later by Bill Hurd who chose to pursue a solo career, but the die was cast and The Rubettes, now down to four, were firmly established as one of the major exponents of the ‘Glam Rock’ era.
Unfortunately, as with most things, nothing lasts forever, and in 1997, having recorded 8 albums for Polydor Records, which between them produced a total of 15 International hits of infinitely varying styles, the end was in sight.
Baby I Know, a country song, became The Rubettes last U.K. hit in early 1997, and although seemingly a million miles from Sugar Baby Love somehow seemed a fitting testament to how far they had progressed in so short a time.
There followed two more European hits in the form of Ooh La La and Cherie Amour but with their reign effectively over (although they did remain working and recording as a group in various forms until 1981) they fell silent.
Then in 1983 a telephone call to Alan Williams from a promoter in Germany brought about their surprise resurrection, Nostalgia was sweeping the globe and once again The Rubettes, along with many of their contemporaries, were the ‘in thing’ and much sought after.
Unfortunately John Richardson declined to go back on the road with Alan Williams and Mick Clarke, as the prospect did not appeal to him, so Bill Hurd was approached, and with vocals and instrumentation covered they enlisted the services of drummer Alex Bines who was once Bill’s milkman, to complete the group, and for a decade and a half 'never looked back'.

Upon reaching their 25th year in 1999 Bill and Alex decided to pursue their musical ambitions elsewhere, leaving a void enthusiastically filled by original drummer John Richardson and ace keyboard player Mark Haley.
A great musical milestone had been reached and hopefully surpassed. Having achieved in excess of 30 million worldwide record sales to date, The Rubettes remain in good health and pleasantly optimistic.
A further five albums have been released during the 90’s containing new and previously un-released tracks.
U.K. Singles Hits
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Title |
Chart Position |
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Sugar Baby Love |
1 |
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Tonight |
12 |
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Juke Box Jive |
3 |
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I Can Do It |
7 |
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Little Darling |
15 |
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Foe Dee Oh Dee |
11 |
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You’re the Reason Why |
22 |
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Under One Roof |
35 |
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Baby I Know |
10 |